Optical accessories for independent optometry practices.
Custom-branded cases, lens sprays, microfibre cloths and bags. Plus retail-ready accessories and the workshop tools & parts your practice runs on. Servicing AU and NZ for over 50 years.
Everything your practice runs on. Three ranges, one supplier.
Custom-branded pieces for your practice, retail-ready products for your counter, and the tools and parts that keep your workshop running.
Custom-Branded Accessories
Custom-branded cases, lens sprays, microfibre cloths, bags and extras. From low-minimum Logo Luxe runs through to fully Bespoke Branded cases.
Retail-Ready Accessories
Stocked, priced and ready to merchandise on your counter. Cords, chains, fashion cases, lens cleaning kits, readers and sunwear. Core ranges in stock, ships same day.
Workshop Tools & Parts
The bits you reach for every day. Screws, nose pads, silicone push-ons, rimless hardware and the adjustment tools that keep frames in service and patients happy.
Three ways to put your logo on it. Your practice, front and centre.
Full-colour logo on eight case shapes. Ready in three weeks.
View Logo Luxe
Your photo wrapped edge to edge. Matching sprays and cloths.
View Picture Perfect
Shape, colours, lining, logo. Every element built for you.
View Bespoke BrandedCustomer work. Your logo could be here.
Cases, sprays, cloths and bags, every one designed and delivered by us.
Cases
All casesSprays
All spraysCloths
All clothsBags
All bagsThe retail accessories your patients walk out with.
Cords, chains, fashion cases, lens cleaning, readers and sunwear. The easiest add-on sale your counter makes. Retail-priced and stocked locally, so the display never sits empty.
Browse all retail-readyFashion Cases
Stylish protective cases your patients pay for at the counter.
BrowseCords & Chains
Eyewear cords, chains and sports bands. Counter-display ready.
BrowseLens Cleaning
Brightwipe wipes, sprays and microfibre cloths. Always in stock.
BrowseMagnifiers
Reading magnifiers and assistive tools your patients take home.
BrowseKeep frames in service. Keep patients coming back.
Adjustment tools, frame parts, screws, nose pads and the lab essentials your team reaches for. Stocked in AU and NZ, ships same day.
Browse all workshopLab Equipment
Frame heaters, trial frames and lens clocks. The big-ticket bench gear.
BrowseFrame Parts
Screws, hinges, nose pads and rimless hardware. Any frame, any repair.
BrowseTools
Screwdrivers, pliers, files. The everyday adjustment tools.
BrowseEye Testing
Test charts, occluders, illuminated handheld charts. Clinic staples.
Browse
One stand. Your full retail range. Front of practice.
The Optica Floor Stand displays your entire accessory collection in one merchandised unit. Branded for your practice. Built to live in a busy practice.
- Three shelves merchandised for cases, lens sprays, microfibre cloths and bags
- Header panel branded with your practice logo and colours
- Easy-clean steel construction, made to last on the retail floor.
We're here to help.
Questions about a product, a custom brief, or your trade account. Pick the way that suits you.
Call the team
Speak with the Optica account team in AU or NZ. Trade pricing, stock, custom briefs.
AU 1800 199 860Book a video call
30-minute call with your account manager to walk through samples or briefs.
See available times Coming soonLive chat
Quick answers during AU and NZ business hours. Launching soon.
Notify meVisit Optica Brands
Wholesaling our consumer brands (Brightwipe, Parakito, Magnifiers) for retail.
Go to Optica Brands



















