One-stop shop

Optical accessories for independent optometry practices.

Custom-branded cases, lens sprays, microfibre cloths and bags. Plus retail-ready accessories and the workshop tools your practice runs on. Stocked locally in AU and NZ for over 50 years.

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1,100+ Practices branded
Since 1972 50+ years in optical
3 wks Logo Luxe lead time
AU & NZ Stocked locally
Optica Demo Practice custom-branded case, lens spray, microfibre cloth and bag on a practice counter.
Your brand, our quality Custom-branded cases, cloths, sprays and bags.
Optica retail-ready range on a practice counter.
Ready to sell Hundreds of accessories ready to merchandise in your practice.
Optica workshop tools in a back-of-house lab setting.
Tools that last All the tools and parts you need to keep patients happy.
Trusted by
Our ranges

Everything your practice hands a patient. Three ranges, one supplier.

Custom-branded pieces for your practice, retail-ready products for your counter, and the tools and parts that keep your workshop running.

Logo Luxe Picture Perfect Bespoke Branded

Custom-Branded Accessories

Custom-branded cases, lens sprays, microfibre cloths, bags and extras. Free artwork design on every order, from low-minimum Logo Luxe runs through to fully Bespoke Branded cases.

Explore Custom-Branded 3 sub-ranges
Cords & chains Fashion cases Lens cleaning Readers

Retail-Ready Accessories

Stocked, priced and ready to merchandise on your counter. Cords, chains, fashion cases, lens cleaning kits, readers and sunwear. Core ranges in stock, shipping daily.

Explore Retail-Ready In stock now
Frame parts Screws Nose pads Tools

Workshop Tools & Parts

The bits you reach for every day. Screws, nose pads, silicone push-ons, rimless hardware and the adjustment tools that keep frames in service and patients happy.

Explore Workshop Hundreds of SKUs
The Custom-Branded Range

Three branded ranges. One clear goal. Your practice, front and centre.

Free artwork design on every branded order Digital proofs and revisions until you sign off. No setup fees.

Every case, cloth and spray bottle we ship can carry your logo, your colours, and your practice name. Pick the range that fits how you want patients to remember you.

How it works All three ranges follow the same four steps. Logo Luxe lands in 3 weeks.
  1. 01

    You decide

    Pick the products and the range that fits your practice.

  2. 02

    We design

    Free artwork. Digital proof. Sign off when you're ready.

  3. 03

    We produce

    In-house print for Logo Luxe. Quality-checked every run.

  4. 04

    We deliver

    Local AU and NZ delivery. Stock arrives ready to dispense.

01 · Logo Luxe

Full-colour logo print. Fast.

Printed in-house on eight popular case shapes, plus matching lens spray bottles and microfibre cloths. Vibrant full-colour, low minimums, quick turnaround.

View Logo Luxe
02 · Picture Perfect

Your image, wrapped edge-to-edge.

Send us a photo that reflects your local area or connects with your patients. We'll turn it into a full-wrap or top-panel printed case. Matching lens sprays and cloths complete the look.

View Picture Perfect
03 · Bespoke Branded

Every detail, aligned to your brand.

Shape, material, exterior colour, interior lining, internal messaging, logo. Every element custom-built. For practices who want a case that is unmistakably theirs.

View Bespoke Branded
2-year product warranty Free artwork on every branded order Logo Luxe in 3 weeks. Stock ships same day
Retail-Ready Accessories

The retail accessories your patients walk out with.

Cords, chains, fashion cases, lens cleaning, readers and sunwear. Eyewear-sized, retail-priced, stocked locally so your counter never sits empty.

Browse retail-ready

Fashion Cases

Stylish protective cases your patients pay for at the counter.

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Cords & Chains

Eyewear cords, chains and sports bands. Counter-display ready.

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Lens Cleaning

Brightwipe wipes, sprays and microfibre cloths. Always in stock.

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Magnifiers

Reading magnifiers and assistive tools your patients take home.

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Workshop Tools & Parts

Keep frames in service. Keep patients coming back.

Adjustment tools, frame parts, screws, nose pads and the lab essentials your team reaches for. Stocked in AU and NZ, shipped the day you order.

Browse workshop

Lab Equipment

Frame heaters, trial frames and lens clocks. The big-ticket bench essentials.

Browse

Frame Parts

Screws, hinges, nose pads and rimless hardware. Any frame, any repair.

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Tools

Screwdrivers, pliers, files. The everyday adjustment tools.

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Eye Testing

Test charts, occluders, illuminated handheld charts. Clinic essentials.

Browse
What practices say

Optometry practices who let their cases do the talking.

★★★★★
Their support is great and you can be confident in the end product.
Martin Deep See Optometry, SA
★★★★★
Great service and great quality products. Would highly recommend.
Kinga Kozlowski Windsor Optometry, NSW
★★★★★
Optica is one of the few suppliers I don't have to chase. Cases and cloths show up branded correctly, counted correctly, and in time for every reorder.
Richard Lindsay Practice Owner, NZ
Distributor of
Western Centrostyle GFC Concept Kay Taku
Get in touch

We're here to help.

Questions about a product, a custom brief, or your trade account. Pick the way that suits you.

Call the team

Speak with the Optica account team in AU or NZ. Trade pricing, stock, custom briefs.

AU 1800 199 860

Book a video call

30-minute call with your account manager to walk through samples or briefs.

See available times Coming soon

Live chat

Quick answers during AU and NZ business hours. Launching mid-2026.

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Visit Optica Brands

Wholesaling our consumer brands (Brightwipe, Parakito, Magnifiers) for retail.

Go to Optica Brands